The Origin of LAMP Brand
The initial trademark for LAMP goods was derived by the company's founder, Tsunezaburo Sugasawara, from the Japanese symbol for "ordinary" (常). By separating this character into its component pieces, he took this to symbolize "the use of fire," which he chose to designate as a metaphor for wisdom and courage. He visualized this concept as a lamp. He thought that Sugatsune goods may, even if only a little, "brighten" society. Sugatsune's reliable quality is still represented by the logo to this day.